Your Potential Is Bigger Than Your Circumstances.Executive Performance Coaching that Drives Results
I help executives, pro athletes, and creative professionals build the mindset, confidence, and leadership skills needed to perform at the highest level—without losing themselves.
Does this sound like you?
You look confident on the outside, but internally you question yourself more than you’d like to admit.
Anxiety shows up when the stakes are high—meetings, competition, leadership moments—making it hard to access your best self.
You know you’re capable of more, but something keeps you from performing consistently at your true level.
Your mind feels noisy, scattered, or overactive, and clarity feels harder to come by than it should.
Negative self-talk creeps in at the worst times, undermining confidence and momentum.
You want a stronger mindset—not hype or motivation, but tools that actually help you think, feel, and perform better.
Here’s What We’ll Build Together…
Grounded, authentic confidence that doesn’t disappear when pressure shows up or expectations rise.
Calm, focused performance under pressure, so you can access your best self in high-stakes moments.
Mental clarity and emotional steadiness, replacing overthinking, anxiety, and internal noise.
A trained mindset with tools you can rely on—self-talk, emotional regulation, and reset strategies that actually work.
Consistent performance, not just flashes of potential, so you show up at your true level more often.
A stronger internal framework that supports leadership, decision-making, and resilience in both work and life.
This work changes how you think, how you feel, how you perform, and who you become. It’s not surface-level motivation — it’s deep mindset transformation.
WHAT SETS THIS COACHING APART
Certified Expertise
Over 20 years of transforming lives with real clinical and performance-level training. With a background as a licensed professional, a decade as a sports-psychology professor, and two decades spent coaching high performers, I bring a rare mix of academic depth, clinical skill, and real-world experience. This isn’t surface-level coaching — it’s grounded, credible, and proven.
Proven Strategies
Performance psychology tools that create measurable and lasting change. My coaching integrates evidence-based techniques including The Reset Method, performance mindset journaling, visualization and imprinting, emotional intelligence training, identity work, and structured self-talk systems. These aren’t trends or clichés — they’re tested strategies used by elite athletes, executives, and performers.
Personalized Coaching
No generic programs — every session is tailored to who you are and what you need. Most coaching forces you through a one-size-fits-all curriculum. I don’t. I meet you exactly where you are, identify the real barriers holding you back, and build a customized path forward. Your goals, your pace, your growth — supported with honest feedback and a relationship-driven approach.
Executive Performance Coach | High-Pressure Advisor | Mindset SpecialistHEY I’M JOE,
I help executives, athletes, artists, and high performers strengthen mindset, build confidence, and elevate leadership. My work blends performance psychology with real-world coaching to help people think clearer, lead stronger, and perform at their highest level.
I grew up in the competitive sports culture of Orange County, CA, and later became a college athlete, which shaped my understanding of pressure, identity, and performance. Today, I bring more than 20 years of experience as a licensed professional, professor, and performance coach, working with NFL and NCAA athletes, Nickelodeon actors, Professional CrossFit champions, business owners, and driven creatives.
My approach is direct, relational, and results-focused. I meet clients where they are, create a space for honest growth, and push them toward clarity and sustainable success—not through hype, but through mindset training and actionable strategy.
Outside of work, I’m a husband and dad to three amazing kids who keep life loud, meaningful, and fun. When I’m not coaching, you’ll probably find me fly fishing, on a pickleball court, or cheering on my kids’ sports teams.
If you’re ready to elevate your mindset, strengthen your leadership, and unlock high-level performance, I’d love to connect.
SERVICES I OFFER
High performance isn’t one-dimensional. Executives, athletes, and creative professionals each face unique mental, emotional, and leadership demands. My coaching services are designed to help clients think clearer, perform stronger, and operate with confidence in every environment. Whether you’re leading a company, building a brand, or competing at the highest level, these programs create measurable growth, accountability, and lasting change.
01. Elite 1:1 Performance Coaching
Elite coaching for individuals committed to excellence—executives, athletes, founders, and creative performers. We combine leadership psychology, identity work, mindset training, and emotional resilience to build sustainable, repeatable success under pressure. If you want to perform with confidence at the highest level, this is for you.
Format: 2–4 sessions/month + strategic support.
02. Leadership Workshops & Speaking (corporate/team level)
Live, interactive workshops and keynotes designed to strengthen leadership performance, communication, and mindset across teams. We help organizations build culture, improve emotional resilience, and operate at a higher level—together.
Format: Virtual or in-person.
03. One-Day Performance Intensive
A full-day, private coaching experience designed to create clarity, unlock breakthrough insight, and rapidly accelerate personal and professional growth. We’ll identify mindset blocks, strengthen emotional regulation, rebuild confidence, and map out a plan for your next level. Perfect for executives, athletes, and performers who want powerful results fast—without a long-term commitment.
Format: In-person in Orange County, CA or Nashville, TN.
READ WHAT MY CLIENTS HAVE TO SAY
Vince Free, Founder
Freez Construction/INC 2024 Fastest Growing Private Company
“Joe’s workshop transformed our sales team—boosting confidence, alignment, and performance. The quarterly follow-ups kept us accountable and drove real growth. Our culture and results have never been stronger.”
Coach JP, Coach
Vanguard University Women's Volleyball
“We are thankful for Joe! We have used Joe and his journal to combat some of the mental deficiencies that have plagued us over the last few years. He is incredibly knowledgeable and real to our girls and really helps lay out the necessity for training the mental side of our sport. More importantly he made mindset work fun and simple to get for our athletes.”
David Dunn, Co-Founder
Athlete’s First Sports Agency/Super Agent
"Joe helped our NFL and NCAA athletes and coaches overcome mental hurdles and gain a winning edge. His performance psychology guidance is exceptional. I highly recommend them to anyone looking to improve their mental game and get unshakable confidence"
Jon Labonty, Coach
USC and CAL Football
"Joe has been a game-changer for our team. They’ve equipped us with powerful tools to overcome performance anxiety, build unshakable confidence, and excel not just in competition but in all areas of life. Their guidance has been invaluable, and we’re incredibly grateful for their support. If you’re looking to achieve success and elevate your mindset, RPM is who you need. Thank you, Joe!"
Mike Gonzales
2017 National HS Baseball Coach of the Year
“Joe’s performance mindset coaching has been huge for our champtionship teams. It's helped our players, including Paul Skenes, to be better both on and off the field. They are able to focus under pressure and not let the game get inside their head. I would definitely recommend to any athlete or team wanting to be their best.”
Cam Smith, Linebacker
Minnesota Vikings
“Joe helped me get out of my own head. My confidence is stronger, my focus is sharper, and I’m performing in competition at a more elite level than I did before.”
DOWNLOADMINDSET OF A CHAMPION
The Mindset of a Champion is a free performance psychology guide designed to help you build confidence, overcome performance anxiety, and perform at your best under pressure.
Inside, you’ll learn practical tools used by athletes, leaders, and high performers to manage stress, quiet negative self-talk, sharpen focus, and develop a winning mindset—on demand. This isn’t motivation or hype. It’s a clear, actionable framework you can start using immediately.
“I didn’t expect a free guide to be this practical. I used the breathing and self-talk tools immediately and noticed a difference the same day. It helped me calm my anxiety, refocus, and show up with confidence when it mattered.”
-Dawn Rodriquez, Business Owner/Entrepreneur
“I work with executives, elite athletes, and creative professionals to strengthen mindset, elevate leadership, and deliver meaningful results. My coaching blends performance psychology and Emotional Intelligence with real-world strategy to help you think clearer, lead confidently, and perform at your highest level in every environment.”
