Launching August 1, 2026

The mental tools your athlete was never taught — coming this summer.

APX Athlete is a 6-week performance mindset program for athletes of every sport, every age. We're putting the finishing touches on it now. Get on the early list and you'll be first through the door — before anyone else.

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Days
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Hours
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Minutes
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Seconds
70%

of kids quit organized sports by age 13.

Source: Aspen Institute Project Play, State of Play 2023

Why We Built This

Talent was never the missing piece.

Athletes train the body for years and the mind for almost none of it. Identity, pressure, self-talk, bouncing back from a mistake — trainable skills, every one. Almost no one teaches them.

APX Athlete is the program we built to close that gap. It's nearly done. This page is your way in early.

What's Coming

The athlete who walks in is not the athlete who walks out.

Six weeks of guided work that build six things most athletes have never been handed.

Identity that holds

Self-worth stops riding on the scoreboard. Mistakes stop feeling existential.

A trained voice

Cue words, reframes, and a pre-comp self-talk plan they actually use under pressure.

A 60-second reset

Breath, posture, cue, focal point, next play — drilled until it lives in the body.

A bounce-back system

From "the mistake plays in my head for 8 minutes" to "8 seconds. Reset. Next play."

A confidence bank

A growing, written record of mastery — readable on the worst day of next season.

Daily structure that holds

Morning and night routines, sleep targets, and a 3·2·1 daily reset that becomes muscle memory.

How It Works

Three phases. Six weeks. Built to hold.

A 3–4 minute daily audio, plus a short daily practice — about 15 minutes a day. Each phase builds on the last.

1
Weeks 1–2

Who Am I?

Identity, beliefs, and locus of control — the foundation under everything else.

2
Weeks 3–4

Build the Toolbox

Self-talk, visualization, breath, posture, flow — the core mental skills.

3
Weeks 5–6

Built to Last

Get back up and stay there — failure as data, grit, adversity, perfectionism, recovery, discipline, motivation, and emotional intelligence.

What's in the Box at Launch

Everything they need. Nothing they don't.

42 daily audio sessions

A 3–4 minute track every day — a coach in their ear, anywhere.

The APX Playbook

One page a day across 42 days — lesson, reflection, a practice drill, the 3·2·1 reset, and a 5-minute visualization.

The APX Athlete Assessment

Scored at the Start, Week 3, and Week 6. The change is measured, not just felt.

Built by Two Equal Partners

Joe & Kaysee.

Both coaches. Both clinicians. Both former athletes — each bringing the full picture to every athlete they work with.

Joe Jardine
Co-Founder · Performance Mindset Coach

Joe Jardine

Reset Performance (RST)

Joe grew up in the competitive athletic culture of Orange County and became a college athlete himself — an experience that shaped how he sees pressure, identity, confidence, and failure. Today he blends that lived experience with more than 20 years of clinical and performance work as a Licensed Marriage and Family Therapist and performance coach.

Before coaching full-time, Joe spent nearly a decade as a psychology professor and coached baseball at one of the top programs in the country — a front-row view of how athletes learn, grow, and break through the patterns holding them back. He has worked with NFL and NCAA athletes, professional CrossFit champions, and college hopefuls. His approach is simple: meet the athlete where they are, understand who they are, and help them become who they're meant to be.

Kaysee Cooper
Co-Founder · Performance Mindset Coach

Kaysee Cooper

Reset Performance (RST)

Kaysee has a background in clinical and performance psychology. She grew up an athlete in Southern California's most competitive sports environment — and when a career-ending injury took the game away, it was the mental side that had to carry her. Sport had given her identity, structure, and a community; losing it taught her firsthand exactly what an athlete is up against when the game stops going their way.

She turned that into her work — a psychology degree from UCLA, a master's in clinical psychology from Vanguard, time in the UCLA sport psychology lab, and years working with collegiate and professional athletes. In the room she's solution-focused and direct: she meets athletes where they are, names what's actually going on, and gives them somewhere to take it. Vulnerability met with compassion, clarity — and a little fun.

August 1, 2026

Six weeks.
Different athlete.

The program opens on August 1. Get on the early list now and you'll be first to know — with an offer reserved for the people who didn't wait.

Join the Early List →

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