ABOUT MEHi I’m Joe, A Coach, Author, Speaker, Husband & Father
High performance isn’t just about strategy—it’s about mindset, identity, and the emotional strength to carry success well. I work with executives, athletes, artists, and high performers who are ready to grow—not because they’re struggling, but because they know they’re capable of more.
I grew up in the competitive athletic culture of Orange County, eventually becoming a college athlete myself. That experience shaped how I see pressure, identity, confidence, and failure. Today, I blend that lived experience with more than 20 years of clinical and performance-focused work as a Licensed Marriage and Family Therapist and Executive Performance Coach.
My coaching combines performance psychology, mindset work, emotional regulation, and leadership development. Over the years, I’ve had the privilege of working with NFL and NCAA athletes, Nickelodeon actors, Professional CrossFit champions, college hopefuls, business owners, and creative professionals who want to perform at their highest level—while staying grounded and whole.
Before coaching full-time, I served as a psychology professor for nearly a decade and coached baseball at one of the top programs in the country, giving me a front-row lens into how people learn, grow, and break through limiting patterns. My professional work spans anxiety, performance pressure, identity development, confidence building, marriage and relational dynamics, ADHD, emotional struggle, sports psychology, and leadership stress. Through all of this, my approach remains simple: meet you where you are, understand who you are, and help you become who you’re meant to be.
At the core of my philosophy is authentic connection. Clients work with me because I’m direct, honest, and deeply invested. This isn’t clinical therapy or motivational hype—it’s grounded, strategic, transformational coaching designed to unlock clarity, confidence, and sustainable performance.
Outside of work, I’m a husband and dad to three amazing kids who keep life loud, meaningful, and fun. When I’m not coaching leaders or athletes, you’ll probably find me fly fishing, on a pickleball court, or cheering on my kids’ sports teams.
If you’re ready to elevate your mindset, strengthen your leadership, and unlock high-level performance, I’d love to connect.
Joe has had the privilege of working with athletes, leaders, and/or coaches from the following organizations:
Where This Work Began
A story shaped by pressure, performance, and the pursuit of clarity…
I didn’t get into this work because life was easy or pressure was unfamiliar. I grew up in Orange County’s competitive academic and sports culture, where success was celebrated and struggle was often hidden. As a college athlete, I saw firsthand how pressure, identity, and performance collide—how confidence can disappear quickly and how internal dialogue can sabotage even the most talented people.
That experience led me into psychology and performance coaching.
Through years of clinical training, therapy work, coaching athletes and executives, and teaching psychology, one truth became clear: high performers don’t struggle because they lack talent. They struggle because no one teaches them how to manage pressure, mindset, identity, and emotions at the level their lives demand.
That’s why I built my coaching approach.
Today, I work as a guide for leaders, athletes, creatives, and high achievers who want to perform at a high level without losing clarity, confidence, or themselves in the process. My role isn’t to fix you—it’s to help you strengthen what’s happening beneath the surface so you can move forward with intention and confidence.
You don’t need more motivation.
You need clarity, tools, and support that actually fits your life.
The Results Clients Experience
Perform Under Pressure
Many high performers know what to do—but struggle when the stakes are high. We train your ability to perform in competition, meetings, leadership moments, and critical conversations with the same clarity and composure you have in practice. This is where mindset becomes a true competitive edge.
Build Unshakable Confidence
Confidence isn’t personality—it’s a skill. I help clients develop grounded, internal confidence that doesn’t disappear under pressure. Through mindset training, identity work, and emotional regulation, you’ll learn how to trust yourself, quiet self-doubt, and show up fully in the moments that matter most.
Lead With Clarity and Emotional Intelligence
Leadership requires more than strategy—it requires self-awareness, emotional intelligence, and presence. I help clients reduce overwhelm, improve communication, set healthy boundaries, and lead with calm confidence so they can manage people, expectations, and pressure without carrying everything alone.
MY VALUES
Integrity
I believe growth only happens in an environment built on honesty, trust, and consistency. Integrity means doing what’s right—even when it’s uncomfortable—and creating a coaching relationship where truth is spoken with clarity, respect, and care.
Intentional Growth
Progress doesn’t happen by accident. I believe in purposeful work—clear goals, thoughtful reflection, and consistent action. Growth is most powerful when it’s intentional, aligned, and built to last.
Authentic Connection
Real change requires real relationship. I value showing up fully, listening deeply, and creating a space where vulnerability is met with compassion—not judgment. When people feel understood, they grow faster and deeper.
